Instant Credibility Online by John Weiler

Author:John Weiler [Weiler, John]
Language: eng
Format: epub
Published: 2020-06-18T05:00:00+00:00

These blogs can usually be spotted immediately by reading their vague or generic headlines. For example, “Business marketing” or “How to market your business.” The former doesn’t say why the post should be read, and the latter has likely been written hundreds of times over the years—meaning there’s nothing special about it. A better, more specific headline could be “How to gain 10,000 Twitter followers in 10 days.” This answers the question “What’s in it for me?” while separating itself from the millions of other articles online with a unique value proposition.

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